Privacy Policy

1. Company Information

BUYTHOS LIMITED
Registration Number: 78318190
Unit B6, 12th Floor, Wing Wah Building
No. 677 King’s Road
Quarry Bay
Hong Kong

Email: [email protected]
Website: www.softifox.com

At Softifox, we care about your sleep — and your security when you shop with us. We treat your personal data with respect and in accordance with applicable data protection regulations.

BUYTHOS LIMITED is the data controller responsible for processing the information we collect about you.

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2. What Information Do We Collect?

We only collect information that is necessary and relevant.

This may occur when you:

• Place an order in our webshop
• Subscribe to our newsletter
• Create a return or complaint
• Contact customer support
• Participate in surveys or promotions

Typical data we process:

• Name, address, phone number, and email
• Order history and payment details
• Communication with us
• IP address and website usage data
• Marketing consent (if provided)

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3. Why Do We Collect Your Information?

We process your data to:

• Process and deliver your orders
• Provide customer service
• Improve our website and products
• Send relevant marketing (if you consent)
• Comply with accounting and legal obligations

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4. Who Do We Share Information With?

We only share data when necessary and only with trusted partners, such as:

• Shipping providers
• Payment processors
• IT and marketing service providers

All partners operate under data processing agreements and may not use your data for unrelated purposes.

We never sell your personal information.

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5. How Long Do We Store Your Information?

We store data only as long as necessary:

• Purchase records: up to 5 years (for accounting purposes)
• Customer service communication: typically up to 2 years
• Newsletter subscriptions: until you unsubscribe, plus documentation for up to 2 years

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6. Newsletters & Marketing

If you subscribe to our newsletter, you will receive updates, inspiration, and offers from Softifox. You may unsubscribe at any time using the link in the email.

We only send marketing if you have provided consent.

SMS Marketing

If you opt in to SMS updates, we may send you product news, promotions, and offers.

• Consent is voluntary
• You can unsubscribe anytime via the SMS link or by contacting us
• Legal basis: your consent
• We do not sell or share your phone number for unrelated purposes

We may share your phone number with technical SMS delivery providers.

Documentation of your consent may be stored for up to 2 years after unsubscribe.

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7. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion (subject to legal limitations)
• Object to data processing
• Request data portability

To exercise your rights, contact [email protected].
We respond within 30 days.

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8. Complaints & Supervision

If you are dissatisfied with how we process your data, please contact us first.

You may also file a complaint with your local data protection authority or use the EU Online Dispute Resolution platform if applicable.

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9. Changes to This Policy

We may update this Privacy Policy when necessary due to legal or operational changes. The latest version will always be available on our website.

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Cookie Policy

10. What Are Cookies?

Cookies are small text files stored on your device to improve your browsing experience.

They help us:

• Remember your shopping cart
• Improve website functionality
• Analyze traffic and performance
• Show relevant advertisements (if consented)

Cookies do not contain viruses or harmful software.

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11. Types of Cookies We Use

• Necessary Cookies – Essential for website functionality
• Functional Cookies – Personalization features
• Statistical Cookies – Website analytics (e.g., Google Analytics)
• Marketing Cookies – Targeted advertising

Some cookies are deleted when you close your browser (session cookies). Others remain for a defined period (persistent cookies).

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12. Consent to Cookies

When you first visit our website, you will see a cookie banner.

• Necessary cookies are set automatically
• Other cookies require your consent

You may withdraw or modify consent at any time via the cookie settings.

Consent is stored for up to 12 months.

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13. Changes to Cookie Usage

We continuously update our cookie usage to improve your experience. Any major changes will be reflected in this policy.

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Our privacy and cookie policy was last updated: November 13, 2025